Our Story
It All Started With A Food Truck
In 2018, our son had a crazy idea to start a food truck. He had worked in several restaurants, learned the best and worst of operations and was ready to go out on his own...with the family’s help. It was a success from day one.
We helped him get started knowing that every member of the family was ready to help when needed. This is what created success for Sombrero Tacoria. Each year after starting up, through 2022 we expanded and opened a new restaurant.
Five years and five units later, in 2023, we decided to start the process to expand through franchising. In June 2023 Sombrero Tacoria ownership opportunities became available!
Our Franchising Team
Each team member on our leadership team brings their experience, industry knowledge, and a shared passion for the Sombrero brand mission, all united by a common goal - to empower our franchisees to be successful. We believe that when our franchisees thrive, our brand does too.
We are here to facilitate your growth, guide you through challenges, and celebrate your successes, all while ensuring that The Sombrero continues to be a beloved name in authentic Mexican cuisine across the nation.
Alvaro Chaljub
Chief Executive Officer
Alvaro is our CEO and Founder. Since June of 2018, Alvaro has served as CEO and Founder of Sombrero Tacoria Restaurant located in Totowa, New Jersey. From October 2005 to December 2021, Alvaro was President and Founder at CompuExperts in Wayne, New Jersey.
Jenny Chaljub
Vice President
Jenny Chaljub is our Vice President and Founder. Since June 2018, Jenny has served as VP Operations, Manager and Founder of Sombrero Tacoria Restaurant located in Totowa, New Jersey. From October 2005 to December 2018, Jenny was Administrator and Manager at CompuExperts in Wayne, New Jersey.
Ruben Torres
Vice President of Operations
Ruben Torres is our Vice President of Operations and Founder. Since June 2018, Ruben has served as VP Operations of Sombrero Tacoria Restaurant located in Totowa, New Jersey. From February 2015 to March 2018, Ruben was Front Desk Supervisor and Front Office Manager at IHG Hotels in Newark, New Jersey.
Gustavo Torres
Vice President of Marketing
Gustavo Torres is our Vice President of Marketing and Founder. Since June 2018, Gustavo has served as VP Operations Manager and Founder of Sombrero Tacoria Restaurant located in Totowa, New Jersey. From May 2016 to July 2018, Gustavo was a mason at CRVP Construction in Wayne, New Jersey.
Our Mission
Serve the freshest, most flavorful food that the entire family will enjoy.
Our Vision
To become an extension of the family dining table.
Sombrero Core Values
Customer Focused
We celebrate each guest with a personalized culinary experience and welcome their feedback.
Working Together
Our success comes from the unity of our team, working hand-in-hand together.
Consistency
We deliver a consistent experience in every bite, across every item on the menu.
Communication
Everyone knows their role and how to be efficient, creating a smooth operation.
Milestones
Each Sombrero achievement is a testament to our commitment. From our humble beginnings with a food truck to our successful expansion in NJ and NY. Each step forward, fuels our drive to expand, and connect with local communities all over the U.S.
2018
Paterson, NJ
2019
Totowa, NJ
2020
Ridgewood, NJ
2021
Clifton, NJ
2022
Nanuet, NY
Available Territories
Sombrero has ambitious growth plans, a vision of nationwide expansion, and new locations in the pipeline. Take advantage of this remarkable opportunity to own a Sombrero Mexican restaurant franchise.
Contact us directly to talk about prime locations in your town, and how you can be a part of The Sombrero's exciting journey - opening restaurants across the United States!
Have Questions about available locations or territories? Contact us today.
Path To Ownership
Explore the detailed journey of becoming a proud owner of a Sombrero franchise!
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Get Started
Take your first step towards joining The Sombrero family, and our growing legacy.
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Get Started
For more information on becoming a Mexican restaurant franchise owner with Sombrero Tacoria please complete the form below. We will be in touch shortly. If you are ready to get started, call 833-SOMBRERO now.
